DESIGNING A WINNING EVENT PROPOSAL

Photo courtesy of designanddexecute.com

It’s Saturday evening, am thinking of when I last published an article in this blog. A lot has happened in the “Events World” but I have not been able to tell you about it. 

I have been stuck in the house doing research to make sure you have the best article that will inform you about how to design  a winning proposal. I wrote and shared what should be present when writing a Proposal ( view previous article, How to Write a Winning Event Proposal).

Writing a proposal is not enough to gurantee you a win against your competitors. You need to be creative when making one. Most Event proposal are long and filled with alot of information that the client may not understand.

First, take time to know your clients. Find out as much as possible who your clients are and what they need from you-in your probe you can get to know company colours, obtain pictures (with permission) from there website. This will allow the event planner come up with a tailored proposal for client.

Colour. The document should consist of different colour scheme that will highlight different parts of the document. Make sure that you don’t over do it.(You can seek the help of a graphic designer).

In addition, logo of the event can also be used as an element of design when making a proposal. It can be used as a watermark for the whole document; this will give your document a professional touch (You can design a logo or be given by a client).

Lastly, the proposal should be short and precise. A picture is worth a thousand  words. Remember you are the expert and you need to impress the client in order to win the job. Ensure their are fewer words and the document can be understood.

An event proposal is like telling a story with a beginning, middle and an end. A story has a staring actor and supporting actors; so is the proposal you can’t creat it yourself. You can delegate some parts of the document to different team members so they are working in their stengths.

If you address those five things, you will be on your way to one winning event proposal that works for your client.

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If you are an aspiring event planner or you want to venture into the event industry. Try and create an event proposal and tell me what you thing?

The writer is an event professional and loves to blog about events.For questions or clarification send an email to 2baevents@gmail.com or visit our social media pages @2baevents that is facebook, instagram, twitter and youtube.

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