HOW TO WRITE AN EVENT PROPOSAL

This week I was a part of a committee that was organizing an event and I was tasked to come up with an event proposal. This got me thinking how many people are in the event industry and do not know how to write a good event proposal. How many event student and practioners know how to present one.

In this series of articles I will be giving you insight on how to write, design and present a winning event proposal. Today I will be talking about things that should be present in an event proposal.

An event proposal is a comrehensive document that outlines the event and service you will provide. In simple terms this document is your oppoturnity to sell your business, skills, ideas and vision of an event to a prospective client. Without taking too much of your time lets get into the agenda of the day.

What to have in an Event Proposal:

1. Cover Page

This is first page of the proposal and it contains both the contacts of you (Event planner) and the recipient ( client). This makes your proposal have a professional touch. For example, you are an event manager and you receive an event proposal without a a cover page will you accept the proposal, (for me wouldn’t).

                                     

   2. Business Introduction

This is a brief introduction of the company or  individual on what you will do, where you are located and experience you have. In addition,  what you will do for a client and if you are proposing for an event this is the right time to let your intention be known.

  3. Description of the event

In this section you outline the whole concept of the event. This is where the 5W’s come into play; these are:

• What – This is where you give a description on what the event is all about.
• Why – You will come up with objectives for the proposed event.
• Where – The site and venue that you will hold the event will have to be included.
• Who – The target market that will be attracted to the proposed event.

  4. Service provided

 (The event planner) will highlight the service that he/she  will be providing to the client. For example, planning and consultation, decoration and set up etc.

  5. Example of your works

(The event planner) show his/her prowess and a sure the client on the experience and qualification they have. This is done by providing evidence inform of pictures of your past event or videos. If you do it well this is the part that is going to give you marks and the client may decide to seal the deal with you or your company.

  6. Proposed Cost

This is where the budget for the proposed event is shown.For those people who disliked accounting and don’t like numbers am sorry, but you will have to bare it or the alternative is to look for some one who is good in numbers to help you. For example things to be in the budget are like venue, audio- visual, decor, entertainment etc.

The writer is an event professional and loves to blog about events.For questions or clarification send an email to 2baevents@gmail.com or visit our social media pages @2baevents that is facebook, instagram, twitter and youtube.